FANATICS SPORTSBOOK
Fair Play Max
The face of protection is back
Last season, Fanatics launched Fair Play first-half injury protection, solving a customer pain point by voiding and refunding bets they would have lost.
Then everyone else copied it, so this season, we had to do better.
We put our stamp back on protection with an integrated campaign fronted by the most trusted face in coverage: ‘The Allstate guy,’ Dennis Haysbert.
The launch films and organic social content centered on landing the simple proposition of better protection all football season.
Paid content targeted action by reinforcing the enhanced value offering and driving FOMO.
The launch video received 20 million organic views in the first week.
CRM engagement beat benchmarks by 2x-10x.
Now basketball is covered too.
