GILEAD SCIENCES
All The Feelings
An expressive fashion collection giving form to invisible struggles
We partnered with Project Runway icon and Fashion Designer, Mondo Guerra, to translate the personal stories of four people with a rare liver condition into couture and turn their unseen struggles into a triumphant display of resilience.
The collection began with each patient sharing their personal experience. Bespoke patterns and textures were designed and created for each of them, inspired by the feelings and emotions their story evoked.
It all came to life in an immersive runway showcase during New York Fashion Week that educated about the physical and emotional realities of the condition, and drove earned attention across fashion, health, and culture media.
A panel conversation followed, discussing identity, stigma, and creative expression, stitching together storytelling, advocacy, and treatment education.
“Intimate and powerful”
PEOPLE
Mondo, the collection, and one of the patients were invited to feature on the nationally syndicated Tamron Hall Show.
