FANATICS SPORTSBOOK
FanCash Pick Up
Get in. Know ball. Get paid.
If March is madness, the Tournament’s final rounds are insanity, with countless brands all vying for their share of hoop fans’ wallets.
To prove that ‘Winning Hits Different Here’, we hit the streets to meet fans where they were.
When College ball fans stopped everything for the Elite 8 in Chicago, we rolled up on them with a back-to-back NCAA National Champ and former NBA DPOY — Chicago Bulls icon and fan favorite, Joakim Noah — giving them a ride to the game and the chance to win $10,000 FanCash.
Seven cameras, a four-hour window, three vehicles, two police escorts, and one 6’11” driver later;
the production came together seamlessly
on a snowy 14-degree day with 40mph winds.
We got 2.5 million organic views and a lot of emojis.
