NEW YORK FESTIVALS
Show Us Something
We Haven’t Seen
A challenge to impress
the toughest crowd on Earth
In recent years, the New York Festivals Advertising Awards had struggled to attract support and participation from the industry’s best talent.
We set out to overhaul the image of this overlooked and undervalued award show, to elevate it to its rightful place among the world’s premier creative awards.
Our call for entries campaign challenged agencies and creatives to put their best up against the world’s toughest challenge: getting noticed in New York.
