PADDY POWER
Perimeter Breach
Someone’s getting fired…
The flashy digital sponsor boards around Premier League football pitches had become wallpaper.
We thought more people would notice them if they stopped working entirely, and then tested the theory by intentionally crashing ours during a nationally televised slate.
We made it seem like the perimeter signage operator had messed up, then tried to cover the mishap with quick thinking and witty banter:
This mischievous malfunction was produced completely in-house and secured national media coverage.
